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Digital visitor registration at the trade show stand - LEAD TRACKING for success!

LEAD-TRACKING allows you to identify interested visitors with a simple scan. Find out here how you can benefit from the advantages. Digital lead capture has been proven to contribute to trade show success

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Your benefits at a glance:

  • Record the data of your stand visitors quickly and easily using the GHM LEADS app.
  • Don't waste time on formalities! Start valuable customer discussions immediately.
  • Standardize the data of all sales employees.
  • Avoid time-consuming typing of data and thus speed up post-trade show processing.
  • Benefit from the fast statistical processing and use of visitor data.
  • Save valuable time and use recorded data digitally immediately.
  • Easily import collected contacts into your CRM system via CSV file.
  • Increase the chances of successful orders with timely follow-ups by processing visitor data immediately.
  • Use various statistics and report functions and thus track your trade show success during the event.

To the app

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You can find the GHM leads in the exhibitor ticket portal via the GHM portal.

About the GHM Portal - to the exhibitor ticket portal

To personalize their tickets, visitors enter their personal date and then receive tickets with QR codes.

1. Scan the personalized barcode on the visitor ticket

2. Complete the data with your notes and individual questions to the visitor

3. All data captured through lead tracking is available in real-time in your dashboard...

4. ...the data you enter can be edited individually...

5. ...and can be exported any time

Visitor ticket necessary

GHM Leads works exclusively with visitor tickets for the respective event organised by GHM Gesellschaft für Handwerksmessen mbH. It is not possible to create leads manually or to scan business cards.

Please note that, for sustainability reasons, no lanyards will be provided at our trade fair.

Visitors will receive their tickets by email as a DIN A4 print@home ticket, mobile ticket or wallet file.

How do I book GHM Leads?

GHM Leads can be booked via the Lead Tracking Package in the GHM Exhibitor Portal. The package includes activation for leads in the Exhibitor Ticket Portal and a user licence. In addition, up to 30 additional users can be created, each of which is charged at 149 €.

Billing only takes place for user accounts that are actually used at the end of the event.

All users and leads are administered centrally via the Exhibitor Ticket Portal.

Which administrative functions are available for GHM Leads in the Exhibitor Ticket Portal?
  • Creating and distributing user accounts for the GHM Leads app
  • General configuration of the GHM LEADS app
  • Definition of visitor interests to be queried for the GHM LEADS app
  • Upload and management of documents for automatic sending to captured leads
  • Live monitoring of lead tracking activities via the admin dashboard
  • Up to 2 months download availability of all captured leads and data
What is possible with a GHM Leads user ID?
  • Logging in to the GHM LEADS app
  • Scanning visitor tickets with automatic query of the data provided by the visitor during registration
  • Adding contact details
  • Querying visitor interests
  • Entering text notes
  • Sending documents directly from the GHM LEADS app to contacts

GHM Leads: Part of the Exhibitor Ticket Portal

The GHM Leads admin function is now a permanent part of the Exhibitor Ticket Portal and is available to all exhibitors once the Lead Package has been activated.

  • Can be used after ordering and activating the GHM Leads package in the Exhibitor Portal

  • The package includes one user licence as standard, and up to 30 additional user accounts can be created.

  • Only the number of users actually used will be billed, identical to the user ID in the lead capture process at the trade fair.

  • Use of a user ID included in the package price

Additional user licences beyond the 30 can be easily requested via GHM Leads Support.

Book now

What visitor data is available to you?

You receive a real-time overview of the contacts recorded via the leads function in the GHM Exhibitor Ticket Portal. You can analyse the data in the dashboard according to your criteria and download it for further processing.

The following visitor data is available to you:
(Note: on-site ticket purchases may be anonymous)

  • Personal data: Title, form of address, first name and surname
  • Company data: Company
  • Contact details: E-mail
  • Address data: Postcode, town and country
  • Interests and evaluation: Answers to your individual visitor survey
  • Assignment: Which lead was recorded with which user ID

Service and support

The lead tracking service and support is available to you by e-mail support@leads.ghm.de, by telephone (+49 (89) 189149-562) and in person during the trade show at the exhibitor help desk in the entrance area.

FAQs

How do I get the login details for my admin account?

You can make all admin settings in the Exhibitor Ticket Portal under ‘LEADS’. You can also create all the necessary users for your stand personnel there.

 

Can I order additional user licenses later?

If you subsequently require additional user licenses, contact support.

The lead tracking service and support is available by email, telephone (+49 89 189 149 560).

Where can I find the GHM LEADS admin portal?

You can access the Exhibitor Ticket Portal via our GHM Portal, which serves as a central point of contact for your entire trade fair participation.

If you are using our GHM portal for the first time, you will need to reset your password using the "Forgotten password" function – even if you have already used our exhibitor portal. You can easily reuse your previous password. Detailed instructions can be found here.

Where can I find the GHM LEADS app?

You can download the “GHM LEADS” app for IOS or Android from the respective app store at any time.

Please make sure that you have the latest version of the app installed before the event.

Where can I book the package?

Please follow this link to the exhibitor portal via the GHM portal.

If you are using our GHM portal for the first time, you will need to reset your password once using the "Forgotten password" function – even if you have already used our exhibitor portal. You can easily reuse your previous password. Detailed instructions can be found here.

Where do I get instructions on how to set up as an admin?

Instructions for configuring your individual customer queries and for setting up and managing user licences via your admin account can be found here.

Instructions on how to set up as a user on your mobile phone before the trade fair can be found here.

Which devices do I need?

You only need your own company devices: smartphone or tablet for the GHM LEADS app and notebook for administrative settings in the Exhibitor Ticket Portal.

Please ensure that you can install the GHM LEADS app on your company devices.

When will I receive the invoice?

You will be invoiced for the lead-tracking service with the final invoice after the trade show.

How does data protection work?

Data protection for visitors is governed by our privacy policy. You can find it under the following link.

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